Marketing Plan for Starbucks Research Paper Example | Topics and Well Written Essays - 1750 words

Marketing Plan for Starbucks - Research Paper Example A representative of the Oromia Coffee Farmers Cooperative Union. Tadesse Meskela argues that Starbucks sells its coffee in the market for $14 per pound whereas; it buys coffee for only $1.20 per pound which is even lower than production cost (Hot News, 2010). Such concerns are being discussed at the political and national level. Coffee producing nations can also impact the operations of the company and can threaten the United States to stop the trade of coffee. For the Ethiopian farmer's trademarking has become very important, therefore, Ethiopian government asked Starbucks to sign an agreement of ownership in Coffee, however, Starbucks refused to sign it (Oromoindex, 2009). Such concerns can directly influence the operations of a company. Increasing inflation has increased the cost of coffee, thereby, affected the revenues of coffee companies. Starbucks’ first-quarter sales increased by 2.9 percent because of higher coffee prices (Singh, 2009). The growing demand for energy and other beverages and food can influence the demand of coffee in the U.S. According to 2009 trends, consumption of coffee remained consistent at 54 percent of the total adult population partaking (National Coffee Association of USA, 2009). Discretionary spending in the U.S. for the year 2010 is $1.39 trillion and 38 percent out of total spending. Around $844 billion was spent on security and $553 billion was spent on agriculture ($25 billion) (Amadeo, 2010). Technological developments have also enhanced the capability of Starbucks to increase its green practices. For example, at several stores of Starbucks, the company is experimenting with compact fluorescent lights and energy saving fixtures (Allison, 2008). Environmental protection programs and practices are very important for the companies operating in the United States.

EMOHRUO (Airspace Management and Air Traffic Services) Essay

EMOHRUO (Airspace Management and Air Traffic Services) - Essay Example This report will delineate the major issues associated with the airspace management and air traffic services required for Emohruo. Reference will continuously be made to the map of Emohruo which is displayed below for reference. Within the scope of future airspace management and air traffic services Emohruo will emerge as an island nation with multiple roles. Given that Emohruo sits at the cross roads of international traffic, it is highly likely that the nation will see international traffic in the shape of connecting flights from all directions. Moreover the prospect of LVI developing into a gambling den is very real and will present a lot of international and regional tourist traffic. The air traffic will also be augmented by needs of the mining industry as well as the fishing industry along with the ski resort SKI to the north east. On the other hand, domestic traffic will most likely flow along the eastern coast and to the mid western town of MP4. Constant movement will be required between LVI, the mining towns, the fishing industry, SKI and the cities of BP 1, 2 and 3 as well as MP4 in order to provide goods and services. This will represent the domestic air traffic load. Another set of air traffic is presented by military needs especially in wake of the recent civil war and whilst required this component of air traffic will have to be kept isolated from all other forms of traffic for strategic reasons. The current location of the military exercise areas (refer to Figure One above) is isolated from cities and other commercial functions and should be maintained as such. Consequently commercial air traffic from the west over the military zone will be forbidden and should be designated as a no fly zone. The military setup could also be removed and moved further down south just above MP4 such that traffic towards LVI will not interfere with it but this presents two problems. One there may